Cover Story: Shopping List - Amarillo.com

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• Cover Story: Shopping List - Amarillo.com
• The 14 best places to shop for cheap men's work clothes online - Insider - INSIDER
• Silver Lining: How Covid-19 Pushed A 150-Year Old Thread Maker To Pivot From Anti-Stink Clothes To Virus Fighting - Forbes

Cover Story: Shopping List - Amarillo.com Posted: 31 Oct 2020 01:51 PM PDT Jason Boyett  |  Amarillo Globe-News Remember when the City of Amarillo introduced its "Buy the Way: Keep It Local" campaign? That was early in 2019. The campaign was an attempt to help local shoppers understand the very real community impact of each dollar spent at a local business. When customers spend their money with local businesses – as opposed to simply ordering another product from Amazon – they inject revenue directly into the local economy. Those dollars ripple throughout residents' lives. Buying local fuels our economy, funds our city and county governments, and keeps taxes low. It was a fortuitous campaign, because a year later, we find ourselves needing to support Amarillo and Canyon businesses as much as possible. Being in the middle of a global pandemic has reminded us of the intense impact of local commerce. So many of our community's retailers, restaurants, service companies and other entities have struggled since the shutdown, which means shopping at local businesses may just be more important than ever. With that in mind, we identified a few of the small, local retailers that have become central to the Amarillo business community. We'd love for our readers to commit to shopping local. Once you make that decision, start here. Men Raffkind's Sure, you can probably name a handful of local clothing stores. But can you name one that has been around for 20 years? Fifty years? A century? That longevity sets Raffkind's apart from the crowd. In 1910, founder Eli Raffkind emigrated from Russia to the United States and set up shop in downtown Amarillo. Several generations later, the luxury clothing store has become a fixture in Wolflin Village. Beyond its longstanding quality, Raffkind's is known for a careful curation of its higher-end men's lines, guided by a team of in-house stylists. Customers love the personal shopping service and attention they receive, along with gift-wrapping and a fantastic selection of clothing and more. 2205 S. Georgia St., 352.3033, raffkinds.com Top Notch Outfitters Amarillo isn't exactly known as a fly-fishing destination. And while Palo Duro Canyon is in our backyard, we're not an "outdoors" city like some of the mountain towns to our west. But that hasn't stopped Top Notch Outfitters from becoming one of the premier outdoor retailers between Dallas and Denver. The shop boasts a wonderful selection of menswear and gear from brands like Patagonia and Orvis. Its collection of leather luggage offers pieces as appropriate in boardrooms as in the outback, and the friendly service and attention from Top Notch staff reflect that traditional welcoming Amarillo spirit. 2617 Wolflin Village, 353.9468, topnotchoutfitters.net Wyn's Boutique and Dudes Men's fashion has often been an afterthought in Amarillo. Maybe it's our agricultural background or this area's pioneering, blue-collar mindset. But finally, a few boutiques are beginning to take men's fashion seriously, and the relatively new Wyn's Boutique and Dudes is at the forefront of this movement. From products like Whiskers laces and Dapper Classic socks to designer shirts, Wyn's sells durable, high-quality men's clothing – all available to be custom-altered and tailored to a specific fit. Locally owned and operated, Wyn's represents a new face in Amarillo fashion. 2612 Wolflin Ave., 803.9190, wynsboutiqueanddudes.com Women 79 Salt A recent transplant to Amarillo from its birthplace in Canyon, this locally owned boutique curates a different type of inventory from most other clothing stores in the area. A bit funkier and fresher than other boutiques – and catering to a slightly younger generation of women – this Town Square retailer showcases a solid selection of clothing and accessories across multiple price points. We love the modern lines they carry, the quality of the products, and the prompt and friendly customer service. 9181 Town Square Blvd., Suite 1271, 570.5896, 79salt.com Apricot Lane Boutique Though Apricot Lane is a national chain, its Amarillo franchise is locally owned. We love its fun selection of women's clothes and accessories, overseen by a knowledgeable and attentive team of stylists. The high-quality looks they offer are on the trendy side but always reasonably priced. While some local boutiques struggle to keep certain sizes in stock, Apricot Lane always seems to have a reliable inventory. 9180 Town Square Blvd., Suite 1151, 418.6604, apricotlaneboutique.com Dotsys Boutique Owner Kristin Babbitt has built an enormous social media following for Dotsy's, which sells affordable clothing across a wide range of sizes and styles. Her friendly, personable approach trickles down to her employees, who make every shopper feel comfortable. One thing that sets Dotsy's apart is the diversity of its affordable styles. Local shoppers can find clothing appropriate for the workday as well as pieces for a night on the town. 2493 I-40 West, 418.6195, shopdotsys.com Janey's at 2500 Known citywide for having the best selection of denim in town, Janey's is Amarillo's premier destination for higher-end women's denim brands like Seven for all Mankind, CQY, J Brand Jeans and DL1961. Along with these carefully curated designer collections, Janey's offers exclusive accessory lines, personalized customer service, teen and tween sizes, and frequent trunk shows. 2500 Paramount Blvd., 349.4156, janeys.com Vaughan's Vaughan's is a newer addition to Amarillo's boutique community, and we love its broad selection of clothing. Customers approve of the flattering cuts, stylish looks, and accessible price points from this retailer, which is located next to The Drunken Oyster on 45th Street. Owned and operated by Amarillo's Scottie Vaughan, the boutique also sells a surprisingly diverse collection of jewelry and other accessories. 7606 SW 45th Ave., Suite 300, 418.6367 Children CB Boutique The "CB" stands for custom bows, but those adorable, handmade products – 2,000 bows in stock! – are not the only reason we love this children's boutique, which is located next to Corbyn's on Civic Circle. CB is stocked with an incredible selection of very cute clothes for little girls. The variety gives moms and daughters the ability to put together a custom look that stands apart from everything else in the children's fashion world. 2819 Civic Circle, 356.5068, cbboutique.net Fluffaholic This eco-friendly boutique is relatively new to Amarillo, but a breath of fresh air in the children's fashion scene. The chain stores all seem to carry the same styles, colors and collections, so we admire the enormous selection of out-of-the-box items for kids. We also love this shop's commitment to the environment, with a solid selection of cloth diapers and other environmentally friendly items, including the baby shower gifts and other products that make parenting just a little bit easier. 2622 SW 34th Ave., 888.600.0047, fluffaholic.com Unique Toys This reincarnation of Amarillo's legendary Great American Toy Co. is everything we want a toy store to be: imaginative, hands-on, and not beholden to video games or Marvel characters. The toys sourced by owners Mike and Virginia Nowak are creative and designed to spur kids' originality. They make kids think, which makes parents and grandparents happy. Plus, the folks at Unique Toys never fail to offer attentive customer service and helpful recommendations. 7820 Hillside Road, 418.6186 Home Evolé by Moonwater Designer Marci Abrahamson has been a successful local decorator for decades, but when she's not creating and working on new displays, she's sourcing beautiful products available at this Sixth Street shop. Whether using new or antique items (or combining both), the vignettes she creates always inspire shoppers, at accessible price points. Even more exciting, her shop now offers a unique little restaurant in the back: The Mason Jar, from local restaurateur Brian Mason. It features healthy options, charcuterie boards, brunch and more. 3313 SW Sixth Ave., 236.1799, moonwaterhomedesigns.com Parliament Haus Known for a broad range of collections – from stylish and sophisticated pieces to fun, quirky home decor – Parliament Haus has become one of our favorite stops along Coulter Street. Local owners Karen Kriegshauser and Tana Cline have a truly unique perspective and appreciation for colorful design, and it shows. Parliament Haus also offers a home design and decorating service and custom furniture orders. 5901 S. Coulter St., Suite 400, 731.4040, parliamenthaus.com Pieces – A Design Mercantile This mother-daughter shop on Duniven Circle has been around for almost two years, but we're still seeing a lot of social media buzz about Pieces, and it's well-deserved. Combining thoughtfully curated new and vintage items, this fun boutique offers a distinctive Bohemian vibe that feels fresh in Amarillo. Owners Laurie Holland and Jade Johnson also provide home decorating services. 2740 Duniven Circle, 336.3389, pieces-adesignmercantile.com Reserve Reese Beddingfield is one of Amarillo's most extraordinarily talented designers, and his decision to launch Reserve – a carefully curated retail shop with his eye and expertise – was a welcome addition to Wolflin Village. Reserve offers high-end luxurious decor, custom pillows and some of the most breathtaking accessories in the city. The custom faux floral arrangements courtesy of his mother, Ann, are practically works of art. More than almost any retailer on this list, Reserve looks and feels like a big-city shop. 2614 Wolflin Ave., 367.5567, reserveamarillo.com The Urban Giraffe If any home decor shop feels quintessentially Amarillo, it's this one. With the UG's enormous collection of rustic furniture, fun and fresh accents, and a variety of textures and materials, we always feel like we could spend hours inside this delightful showroom. All those vignettes always capture our attention. Best of all, the items are affordable on "regular" days, but the sale prices are fantastic. 4000 SW 51st Ave., 418.8962, theurbangiraffe.com Westhause Design This high-end retailer on Coulter Street benefits from a sleek and trendy atmosphere, advertising itself as a "life and style boutique." We concur. From its sophisticated, eye-catching furniture to modern women's tops and other fashion essentials, this mother-daughter business has become a local favorite. Alyx and Sarah have an incredible eye for modern decor and their home design service has become quite popular on the southwest side of the city. 5215 S. Coulter St., Suite 400, 367.5545 Gifts Et Cetera Two decades after its introduction to the Amarillo market, Et Cetera has carved out a passionate local following, not least of which because they are the only licensed Mackenzie-Childs dealer in town. We're big fans of the shop's bath lines when we're in need of pampering, but Et Cetera is also known for fun in-store events, gift wrap, custom stationery and friendly customer service. Owner Amy-Beth Morrison's civic involvement and philanthropy have only bolstered that reputation. It's clear the Et Cetera team has a blast working together and keeping the Wolflin Square store humming. 2479 I-40 West, 358.2333, etceteraonline.com Purpose + Passion Boutique What we love about this philanthropic Wolflin Village boutique is built right into the name. Owner Kristin DeRight is just as interested in meaningful causes as she is contemporary women's apparel, home decor and gifts. That purpose drives her inventory, as the shop stocks a large number of products that give back – for instance, DeRight prioritizes stylish, socially conscious brands like Headbands of Hope, WorldFinds, and DIFF Charitable Eyewear. Meanwhile, Purpose + Passion offers a strong diversity of price points and quality. You can feel good about shopping here, and so will your bank account. 2612 Wolflin Village, 418.8920, purposeandpassionboutique.com The Roseberry There are plenty of fascinating shops on Sixth, but we're pretty sure The Roseberry is our favorite. It's almost an old-fashioned curiosity shop in historic San Jacinto, and every time we visit we find something unexpected and new. Nearly five years after opening, its stature as one of the most unique collections of clothing, gifts and more is well-deserved. Owners David Garza and Dirk Funk are friendly and welcoming, and have curated an environment that offers something for every shopper. 2816 SW Sixth Ave., 517.5713 The Secret Place Family owned and operated for more than four decades, there's nothing secret about this celebrated local gift destination, which was founded by local philanthropists Sharon Oeschger and the late Hazel Kelley Wilson. The Secret Place carries upscale brands of apparel, jewelry, kitchenware, accessories and baby-care products – many of which are only locally available in this 4,000-square-foot shop on Soncy Road. Beyond that selection, The Secret Place offers some of the best gift-wrapping in the city and customer service that can't be beat. 3690 S. Soncy Road, 467.9800, thesecretplacegifts.com Silverland's Hallmark Wall crosses. Brighton jewelry and handbags. Biblical decor and Christian principles. Silverland knows the Amarillo market and its inventory reflects those always popular trends. Founded by Todd and Karra Hill in 1999, Silverland has set itself apart with a faith-based retail perspective and the brands Amarillo loves. A few years back, they even merged with a nearby Hallmark store and now retail all the gifts and greeting cards you'd expect from that familiar brand. 2608 Wolflin Ave., 358.9524, shopsilverland.com Two Loons Warehouse Take the "warehouse" part of this shop's name seriously. It's a small place, but the amount of inventory they carry is mind-blowing. We love the quality brands, excellent bath lines, baby gift items and reliably friendly service. The frequent sales are appreciated, and every time we enter we know we're going to find something unusual ... and we'll probably end up buying it. 3210 SW Sixth Ave., 322.1059 Weathered Elements Located in Canyon, Weathered Elements is a beautifully curated gem of a gift shop tucked away on the Square. A popular stop for bridal and gift registries, it sells an eclectic selection of higher-end brands, combined with vintage treasures that fit well within the rustic/farmhouse category and a surprising amount of baby and toddler gifts. The only thing better than the collection itself is the team's small-town customer service. 1521 Fourth Ave., Canyon, 655.7681, weatheredelements.com Miscellany: Burrowing Owl Books At one point, this independent bookstore on the Square in Canyon was the only indie bookseller between Dallas and Denver. (We couldn't confirm this, but wouldn't be surprised if it were still true.) Owner Dallas Bell has since expanded into an Amarillo shop as well, giving locals yet another quaint, cozy location to browse new and used books. It's so important for our community to once again have a local bookstore. From its commitment to local authors to its in-store events, storytime and custom ordering, we find ourselves returning here again and again. 419 16th St., Canyon, 452.8002; 7406 SW 34th Ave., Suite 2B, 367.8961, burrowingowlbookstore.com Champion BBQ Supply "Champion" isn't just a name. It's an actual title. Owner Robby Staggs is a nationally competitive cook and was named World Champion at the 2017 Steak Cookoff Association World Championship, the largest steak cook-off in the world. (He won again in 2019.) When Staggs couldn't find a local place to meet all of his grilling needs, he decided to open his own shop. Champion sells just about anything a barbecue fanatic can think of, including spices, utensils, smokers, grills, fire pits and more. Staggs even retails his own products, a line of seasonings under the brand Two Pig Mafia. 7306 SW 34th Ave., Suite 10, 418.6647, championbbqsupply.com Little Brown House A fixture for decades in Wolflin Square, Little Brown House has a well-deserved reputation as a high-end gift registry for brides. This is the place in Amarillo to shop for gorgeous china, crystal, silver and other beautiful gift items. We head here on a regular basis for hostess or bridal shower gifts, as well as food gifts. The employees are friendly and helpful, especially when it comes to guiding brides through the potentially overwhelming registry process. 2610 Wolflin Ave., 352.0321, littlebrownhouseofamarillo.com The Muse on 6th This home-design boutique offers a truly distinctive selection of fabric and upholstery options. The available patterns are often unexpected. We'll enter the shop browsing for custom pillows but end up distracted by other items, like the dazzling light fixtures and accessories. Owner Kelly Paulk gained media attention in Amarillo early in April for leading a team that sewed thousands of face masks for medical and dental staff, retirement homes and more. We love these kinds of small businesses that carve out a dedicated following while also giving back to their community. 3310 SW Sixth Ave., 373.8778 Nomads: A Collective A relatively new boutique in Amarillo's historic Route 66 district, Nomad's is located right next to Evolé and offers a variety of clothing for women and children, along with antiques, home goods, and other accessories. The "collective" designation is a big part of its appeal: Babe & Co., a women's wear boutique from Memphis, Texas, also has a presence within Nomads. 3317 SW Sixth Ave., 437.1592 Pete's Greenhouse For more than 45 years, Pete's has been an oasis of life and greenery within the arid Panhandle. It's easy – and delightful – to get lost inside the greenhouse itself, which is filled with beautiful and intriguing plants. But we also love the high-end decorative items, including seasonal decor, high-end home goods, and some of our favorite candle lines in the city. Pete's is also known for its popular (and regularly sold out) seasonal workshops. New owners Devin and Jordi Velasquez seem to be excited and well-equipped to carry on the Ruthardt family's legacy. 7300 Canyon Drive, 352.1664, petesgreenhouse.com SALT Spices and Specialties Local owners Tucker and Miranda Norrell opened SALT four years ago with a passion for providing fresh, real spices for Amarillo chefs, home cooks, bakers and even brewers. They are so knowledgeable about their products that every visit to this small Wolflin Village shop becomes an education in itself. The Norrells sell more than 20 varieties of gourmet salt in addition to herbs, seasoning blends and many other common spices. Pro tip: The products they offer are far superior – and much better-tasting – than the cheap stuff you'll get at a grocery store. There's just no comparison. 2625 Wolflin Village, 350.7440, saltsandspices.com Makers Blue Sage Pottery Kent Harris is one of the most talented working artists in Amarillo, and his artistry is on display all over the city – in fact, internationally – in the form of handmade mugs, wine goblets, plates, pots and more. As practical as they are beautiful, Kent's glazed creations reflect a joy and creativity that are on display every time we interact with him. We love the childlike enthusiasm he brings to his craft, from the classes he teaches to the way he describes a new glazing technique. You can see the mark of the artist on every piece in this Sixth Street destination. 3302 SW Sixth Ave., 282.2275, bluesagepottery.com Creek House Honey Farm Located on several acres immediately east of Canyon, this apiary sells far more than honey, but the sweet, sticky fluid is at the heart of almost everything owners Paige and George Nester produce. The honey itself is delicious – no surprise there – but the honey- and propolis-based skincare products smell terrific and really do heal what ails you. We've also heard great things about their beeswax candles. The newest edition to the Nester's honey empire is the Honey Buzz Winery, which produces several varieties of mead. 5005 Fourth Ave., Canyon, 381.3446, creekhousehoneyfarm.com The Soap Box Once you switch to fragrant, naturally sourced handmade soap, it's hard to go back to the same old mass-produced beauty bars. This small, local business sells an incredible variety of amazingly aromatic soap bars, and they look as wonderful as they smell. The active charcoal and goat milk oat and honey varieties sell well, so snatch those up when you see them. We also appreciate additional handmade items like shave soaps, face and body scrubs, and beard products for the guys. 681.1968, squareup.com/market/thesoapboxstore House of Emana A local retailer with an upstairs booth at The Nat Antiques on Route 66 and a presence on Etsy, House of Emana is a true blast from the past. Owner and artist Ema Mowoe's handmade macramé creations are colorful and one-of-a-kind, from artistic wall hangings to knotted earrings. Mowoe is a full-time nurse who gets her inspiration from African textiles and regularly includes unusual found objects into her beautiful, tactile designs. etsy.com/shop/houseofemanamacrame M Street Studio Amarillo jewelry designer Becca White has carved out a dedicated national and international following for her elegant, understated designs. Her delicate style definitely stands out during a moment when huge accessories and bling have been dominant. Even better, every piece she sells is made right here in Amarillo. That's a reason to be proud, especially since White and M Street have been highlighted in magazines like Vogue and Vanity Fair. mstreetstudio.com Sire Leather Works Owner and craftsman Tanner Ward got into leatherwork as a teenager. He wanted a minimalist leather wallet but couldn't find anything in his price range. So he taught himself to make his own. Today, he's built a thriving small business based on affordable, quality, 100% handmade leather goods. His wallets, purses and other accessories are simple, durable and gorgeous. sireleatherworks.com

The 14 best places to shop for cheap men's work clothes online - Insider - INSIDER Posted: 06 Oct 2020 12:00 AM PDT When you buy through our links, we may earn money from our affiliate partners. Learn more. Amazon Whether you work in an office or from home, getting dressed for work can give you a sense of normalcy. To help you get dressed for work without spending too much, we rounded up 14 of the best places to shop for affordable workwear. Below, you'll find solid deals on button-up shirts, pants, dress shoes, and more comfortable styles for when you're working from home. For more of the latest sales and deals across the internet, visit Insider Coupons. Sign up for Insider Reviews' weekly newsletter for more buying advice and great deals. While many people have transitioned to working from home on a more regular basis, some people are still required or simply prefer to work in a traditional office setting. Regardless of where you physically get your work done, looking the part can be a major contributor to feeling normal and being productive. There are plenty of elements that go into creating a well-rounded wardrobe for the office, so finding affordable options is a smart move. By the time you purchase a handful of dress shirts and ties, one or two full suits, a solid pair of dress shoes, and one nice watch, you could easily blow thousands of dollars otherwise. If your budget won't allow you to go on an all-out shopping spree for workwear, knowing where to shop is the key to saving money (and even some time). Between testing out a plethora of brands and doing a lot of digging for deals, the Insider Reviews team knows exactly where to start the search for stylish clothes to wear during the workweek. To help you out, we rounded up 14 of our favorite places to shop online.   Whether you want to ditch your traditional dress shirts for performance shirts, sign up for a convenient monthly subscription box, or buy a new pair of shoes, you'll find affordable options here. Check out the best places to find affordable men's workwear, below:

Silver Lining: How Covid-19 Pushed A 150-Year Old Thread Maker To Pivot From Anti-Stink Clothes To Virus Fighting - Forbes Posted: 31 Oct 2020 03:00 AM PDT Silver rush in Scranton: COVID-19 has breathed new life into small textile maker Noble Biomaterials, whose antimicrobial silver threads have long been used to kill odor in athleticwear. Pictured here is cofounder Joel Furey. Noble Biomaterials Joel Furey has spent most of his career peddling silver yarn. Fifteen years ago, he persuaded Lululemon founder Chip Wilson to put silver yarns in its athletic clothing to ward off odor. He got NASA to put the threads in astronaut base layers for the same reason, since space was tight and showers nonexistent. He signed on Johnson & Johnson to use it in bandages to fight infection. In the last eight months however, his phone has been ringing off the hook. Companies of all stripes are suddenly eager to use the high-tech fabric, interwoven with metallic silver, because it automatically attacks and kills bacteria. Their bet is that a pandemic-weary public will soon be demanding protective fabrics in all aspects of daily life. The coronavirus known as SARS-CoV-2 is transmitted primarily through droplets in the air when someone coughs, sneezes or shouts, but a study published in the New England Journal of Medicine found that it can live on surfaces for up to three days. "This is really about reducing risk," says Furey, cofounder and chief commercial officer of Scranton-based Noble Biomaterials. "If I'm going to be out in the world, I want the things that are touching me to be clean." Since March, Furey has brought on 34 new customers, each eager to make and market anti-microbial face masks, gloves, scarves, hospital scrubs, hospital linens and more. Revenue in its healthcare division surged 350% in the first six months of the year, and the company, which only makes yarn, is on track to do over $40 million in estimated sales this year. He's betting it's just the start. For instance, United Airlines recently tapped the company to help make gloves for employees, and he could see more hotels and airlines putting the material in high-touch surfaces to coax back anxious travelers. Ford's CEO even suggested that cars of the future may be designed with virus-resistant surfaces. "What's incredible is that there's now this awareness of microbes that didn't exist before," says Furey. It's not as if silver is a new invention. In 5th century B.C., Cyrus the Great only let his troops go to war if they carried water in silver vessels, which would keep it safe to drink. At the turn of the century, silver was considered the first antibiotic and foil was used as a wound dressing. Today, silver is widely used in healthcare products like bandages, burn care treatment and catheters to stave off infection. That's because silver ions attack any bacteria that approaches, quickly entering the cell to disrupt respiratory function, cell division and replication. The bacteria is effectively neutralized, no longer capable of reproducing or mutating. In a recent test commissioned by Noble, it found that a common strain of the coronavirus ceased to be viable on its treated fabric after about four hours, which is roughly six times faster than on regular clothing. The company's origins trace back to 1873, with the opening of a silk textile mill in Scranton. During World War II, the company (then known as Sauquoit) aided in war efforts by supplying parachutes and sutures, which relied on the strong but lightweight nature of silk. In 1947, it became the first company tapped by DuPont to manufacture a new, cutting-edge synthetic fiber called Nylon. It also started making polyester, popular at the time in carpeting, but customers kept complaining about the static electricity. So in 1977, it started putting silver around the yarn – it only took about 0.1% of the material coated with silver for it to be anti-static. It was a hit. However, in the 1980s, textile manufacturing was going overseas. Owner Rohm and Haas was looking to get out of the business, and agreed to a management buyout. With sales languishing at about $1.5 million, the new owners began looking for new ways to market their core product: Silver-coated yarns. They had heard that silver was anti-microbial and began talking to university researchers about whether that was the case. But it never went anywhere. Then Furey came along. The Boston native, who had been skiing since he was a toddler and competed in giant slalom at the Division 1 program at Williams College, was always dismayed at how much his base layers smelled. After graduation in 1994, he began researching innovative technologies that could be used to fight odor. He heard about a little company called Sauquoit, which manufactured silver threads, and asked them if they ever thought about creating anti-odor textiles. "They said, 'Yeah, we thought of that. It's never going to work. It's too expensive. It's too hard to do,'" recalls Furey. He kept pestering. Eventually, they put him in touch with Bill McNally, one of the owner's sons, who had been asking the same question for years. In 1997, they decided to start their own company to explore the idea. The metallic silver threads can be permanently bonded or embedded into a fabric, or added as a topical. Noble Biomaterials It was then that Noble Biomaterials was born. They contracted Sauquoit to do their manufacturing and began pounding the pavement, sales brochures in hand. Furey quickly maxed out five credit cards ordering prototypes, doing clinical testing and getting regulatory approval. In 1999, they had their first big break. Osage, Iowa-based sock manufacturer Fox River tapped it to make anti-stink hiking socks. Right away, it earned the Backpacker Magazine Editors' Choice award. "This put us on the map," says Furey. Even though Noble was just a supplier, it put giant tags on every pair with its own "X-Static" branding, similar to the approach taken by Gore-Tex. Sales started flowing. Noble started supplying materials to other outdoor brands, like Pearl Izumi, Spyder and Salomon. At the 2002 Winter Olympics in Salt Lake City, athletes wore uniforms made with its threads. In 2003, the military was soliciting bids for socks that reduced blisters. Furey sent 20,000 samples for soldiers to test. While they weren't convinced it reduced blisters, they liked that it reduced odor and athlete's foot. The sock became standard issue for soldiers serving in Operation Iraqi Freedom. The same year, it began supplying Johnson & Johnson with wound care dressings for hospitals, which were useful because they could stop dangerous hospital-acquired infections dead in their tracks. "We were growing so fast we couldn't keep up," says Furey. In 2006, it took outside capital for the first time, raising $10 million from Philadelphia-based TL Ventures. That gave it enough cash to buy their manufacturing facility, finally gaining control over its own production. Furey also agreed to bring on another CEO and transition to chief commercial officer. The company went on to corner the anti-stink market. In 2005, Furey met Lululemon founder Chip Wilson at a trade show. They started putting the silver threads in workout shirts and socks. Brands like Nike, Adidas, The North Face, Ralph Lauren and Athleta followed. Besides socks, the military put them in underwear and sleeping bags. NASA started using the material in its base layers for astronauts. "It's pretty challenging to bathe in space and do laundry," says Furey. A pair of Mack Weldon Silver underwear, which retails for $38. Mack Weldon In 2014, Mack Weldon began putting the silver material in its underwear after an employee tested it by running three miles a day for a week in the same pair of underwear. "There are so many benefits. Not just smell, but cleanliness," says Matthew Congdon, creative director at the men's clothing company. Its underwear sales have grown every year, and it has now expanded the line to include shirts and socks. The innovative technology helps set them apart from the competition, says Congdon, who was previously the design director for men's underwear at Calvin Klein. "The innovation there was how big you could get Calvin Klein on the waistband." Meanwhile, Noble was struggling to convince hospitals to replace bedsheets, privacy curtains, scrubs, surgical gowns and gloves with its anti-microbial version. Hospitals mostly resisted because they didn't have the budget. Then the pandemic hit. Noble quickly rebranded X-Static as Ionic+, touting its ability to fight microbes on a range of soft surfaces, whether it's workout clothes, jeans or linens used at a hospital. Fifteen of its existing customers expanded their product line in response to the pandemic. It also attracted three dozen new customers, including United Airlines and several luxury fashion brands. The most common request: Masks, with an extra layer of protection that didn't need to be washed as often. "I think this is our moment in many ways," says Furey.

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