Wildfang clothing review: Gender-inclusive styles that actually fit - Insider - INSIDER

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• Wildfang clothing review: Gender-inclusive styles that actually fit - Insider - INSIDER
• Did Walmart Waste $3.3 Billion on Jet.com? - Motley Fool
• Update those old Armani suits, or not - The Free Weekly

Wildfang clothing review: Gender-inclusive styles that actually fit - Insider - INSIDER Posted: 31 Jan 2020 12:03 PM PST The Ultimate Button Ups have a masculine silhouette that fits me just right. Jen Gushue/Business Insider I wear men's clothing almost exclusively, but it often doesn't fit right. Wildfang has allowed me to maintain my aesthetic with clothes that are actually designed to fit my body. The brand's "Ultimate Button Ups" have become a staple of my wardrobe, starting at a modest $74. You may know Wildfang from its viral "I Really Care" collection or its "Wild Feminist" collection. What is Wildfang? In June of 2018, First Lady Melania Trump wore a jacket emblazoned with the words "I really don't care. Do U?" Days later, clothing brand Wildfang responded and went viral with its "I Really Care" collection, a send-up of the controversial jacket. The proceeds of that collection generated a donation of over $250,000 for immigration legal services provider RAICES. Endeavors like these are at the heart of Wildfang's mission. Driven by the values of its 35-strong team of employees, Wildfang has made a name for itself as an ethically driven fashion brand. Its cornerstone "Wild Feminist" collection has been with them since they were founded in 2013 with new pieces constantly being added. Wildfang is consistently looking to give back having donated over half a million dollars since its inception to various charities such as PERIOD. The Menstrual Movement, She Should Run, Southern Poverty Law Center, and more, with campaigns often inspired by newsworthy events. CEO Emma Mcilroy, COO Julia Parsley, and creative director Taralyn Thuot began the brand in 2013 as a way to expand women's options and tailor a more androgynous style to fit women's bodies. Mcilroy told Business Insider: Women's fashion felt very restrictive for me, and gender roles don't really make sense at all in clothing as far as I'm concerned. I wanted to smash that, and in doing so we realized there are a lot of other rules that need to be broken for women. That includes how they show up in society, the jobs they get to do, and the way they're represented. Why we love Wildfang As a queer person with a very masculine style, my discovery of Wildfang felt critical to my style expression. I tend to wear a lot of men's clothing, but more often than not, the clothes are not tailored to my body. The sleeves are always too long, the shoulders too wide, and there's never enough room in the hips. But Wildfang takes items of clothing that aesthetically look like "men's" styles, and adjusts the measurements so they work for women. Our favorite pieces When I first tried on one of the brand's "Ultimate Button Ups," I was shocked that a shirt that fit my style could actually fit my body. For years I was used to cobbling together a wardrobe from men's departments, women's departments, and even children's departments, full of pieces that fit well enough but were never exactly right. Wildfang changed all that. These clothes were made exactly for me. Wildfang has also encouraged me to expand my comfort zone when it comes to fashion. In the past, I would shy away from exploring new styles because I hated trying on clothes that I knew wouldn't fit right. Now that I know these clothes are more likely to actually fit me, I'm more willing to try them on and take a bit of a risk. The Wildgang Workwear Pant and Workwear Chore Coat can be easily mixed and matched with other basics in your wardrobe. Jen Gushue/Business Insider Case in point: the WF Workwear Pant ($128). I've always envied folks who can pull off the workwear look, but I never thought I was bold enough to be one of them. Then these pants got dropped in my lap, and, twist my arm, I had to test them out for this article. I wound up falling in love with them, so I nabbed the matching jacket too which is unfortunately no longer available, but the Workwear Chore Coat is a great alternative that'll give you a similar look in a slightly longer silhouette. I can pull off the workwear look, and I look dang good doing it, if I do say so myself. My partner (left) and me (right) in some of Wildfang's workwear staples. Jen Gushue/Business Insider If you want to take your workwear look to the next level, the Workwear Coveralls ($188) should be high on your list. Like the Workwear Pant, I was initially hesitant to take the plunge, but once I tried them on and realized how comfy they were and how confident they made me feel, there was no turning back. Though I haven't tried Wildfang's Overalls ($168), my partner swears by them and they've become a staple of her wardrobe. In addition to its in-house brand, Wildfang regularly collaborates with huge names in menswear, like Obey, Volcom, and RCVA. Wildfang has encouraged these brands to take some of its pieces and modify them for women without compromising any of the original aesthetic. I have several pieces from the Publish x Wildfang collaboration that came out some time ago that remain some of my favorite things to wear. The bottom line Whether you've had a hard time making traditional menswear work for your body and want some clothing that finally fits properly, or you just want to add a masculine edge to your wardrobe, Wildfang has incredible options across the size and gender spectrum at modest price points. Plus, its clothing is consistently modeled by people across the size spectrum, and it shares what sizes the models are wearing as well as their measurements, taking some of the frustrating guesswork out of online shopping. I consider myself lucky to have discovered Wildfang, and I can't wait to shop its next launch. Shop clothing and accessories at Wildfang here.

Did Walmart Waste $3.3 Billion on Jet.com? - Motley Fool Posted: 31 Jan 2020 06:00 AM PST Walmart (NYSE:WMT) was criticized for spending $3.3 billion on Jet.com in 2016 because it was an unprofitable and unproven e-commerce site, though many believed the true purpose was to get the brains behind the business, Marc Lore, the e-commerce wunderkind who sold his online diaper business to Amazon.com (NASDAQ:AMZN) for $545 million. But now, just over three years later -- and following a period of dramatic upheaval in the retailer's e-commerce division in 2019, as well as its U.S. business as a whole -- it seems the critics were right: Jet.com is no longer a stand-alone business, but has been folded into the broader e-commerce unit. Walmart eliminated the e-commerce site's dedicated executive. More of Walmart's marketing has shifted to its own website and away from Jet. Digital investments are now targeted to Walmart.com. Walmart sold off ModCloth, a vintage apparel site that was purchased to help drive traffic to Jet. Other businesses acquired under Lore's watch have also been considered for sale (though it ultimately decided to keep the men's clothing site Bonobos). All of the reshuffling is taking a toll, and traffic to the Jet.com website is dwindling to almost nothing. Data from website analytics firm SimilarWeb shows that during the frenzy of the Christmas shopping season this past December, the Jet website attracted just 1.4 million visitors, a tiny fraction of what it used to see at its height. Image source: Getty Images. A shadow of its former self To put the withering-away of traffic in perspective, that's almost 83% less visits than it had in December 2018, and nearly 96% below the number it attracted the year Walmart bought the company. For further context, Walmart.com had 469 million visits this past December, making it the ninth most trafficked e-commerce site, while Amazon was No. 1 with over 2.7 billion visits. The shift in focus by Walmart to driving customers to its own website, instead of to Jet.com, explains the decimation witnessed in visits, but it doesn't actually mean the billions spent to acquire the e-commerce company were wasted. Let's call it a learning experience. The acquisition was crucial to Walmart becoming laser-focused on its digital assets. Not only has it become a prime competitor of Amazon.com, but Walmart is now widely considered the leader in online grocery sales. A giant leap forward The next line of attack will be to make its online business profitable. While it was estimated that Walmart will lose $1 billion on its e-commerce efforts when it reports full-year earnings (which is also why there was a shake-up in the business), it recently accelerated its efforts to monetize its website with a self-service programmatic ad-buying initiative. It's a method that companies as diverse as Roku, Snap, and Spotify have used to increase revenue and grow their business, since it allows advertisers to use software to purchase ads. No doubt the purchase of Jet.com was an expensive learning curve for Walmart, much like its acquisition of the money-losing business Flipkart in India. But adding Lore to the company's team and tapping into his expertise has enabled Walmart to derive benefits that will last longer and generate returns in excess of the e-commerce site's purchase price. There are other lessons to be learned here as well, such as the difficulty of being an online-only business in a world increasingly being shaped by omnichannel commerce. Even Amazon understands that a physical presence not only helps but is necessary.  Certainly $3 billion is a lot of money, but it's safe to say Walmart didn't waste it buying Jet.com.

Update those old Armani suits, or not - The Free Weekly Posted: 31 Jan 2020 03:07 AM PST Q. I have six Armani suits that are 30 years old and still in great condition, but I imagine they are all unusable going forward. Is that the case? They all have pleated trousers. A. Interestingly enough, because Armani was always a fan of pleated trousers, many of today's Armani suits are still made with pleats. Not, of course, the deep double pleats of thirty years ago; now they are smaller single pleats. If the suits in your closet were of lesser quality, I might not encourage you to have them altered. Whether it is cost effective or not to invest in extensive alterations depends on several factors: if the fabrics and patterns are ones you still like, if you have a really skilled custom tailor and if the suits include both single- and double-breasted cuts. These days, the most important element of all men's clothing is that the silhouette is much slimmer and a bit shorter than it used to be. The most noticeable difference is in the trousers. They are now cut a great deal trimmer than they were. Most have flat-fronts. Also, today the rise is a bit shorter. The easiest and the most effective alterations to modernize your suits would be to update the trousers: Have the pleats removed or made much shallower Taper the leg significantly so the bottoms measure 7 inches rather than 9 inches You can remove the cuffs. While I personally like cuffs on trousers because the added weight makes them hang better, many men feel that pleats go with cuffs, and flat-front pants go with plain hems. It is a matter of personal preference. Certainly, taking off the cuffs is a more contemporary look. Not nearly as simple as altering the trousers is tailoring the jackets. I always advise that a man can have many adjustments made to improve the fit of his clothes, but that he should think twice before changing the shoulders of a jacket. Still, there are features of the jacket that would benefit from updating. Suit jackets from thirty years ago (not just Armani jackets) were full-cut and drapey. Now, everything in the modern man's closet is a lot slimmer, has a trim fit and is even cut shorter than it used to be. If you are fortunate enough to know a skilled tailor, he can make various adjustments to the jackets that will make a huge difference: Remove excess fabric across the back Nip the sides to make the waistline slimmer Shorten the jacket an inch (or up to an inch and a quarter). A good tailor knows whether shortening the jacket's length will throw off the proportions, so the pockets would end up being too low. Spending up to $250 to alter a suit may seem extreme, but it could make sense when good suits cost $2,000 and more. If some of your suits are single-breasted and some are double-breasted, it might be wise to give up the double-breaded suits and spend your money on just updating the single-breasted suits. It is easier to make them look contemporary. Of the two types of single-breasted cuts, two-button jackets are more current; but if your suits have three buttons (and if you are not a super perfectionist), only button the middle button, and it will look fine. As to your old double-breasted suits with so much fabric that they now look too full on you, all is not totally lost. Donate the jackets to Goodwill, and have the trousers altered. The fabric is, no doubt, of such fine quality that you'll end up owning a few "new" pairs of very upscale dress pants. You did not tell me your age, but the younger you are, the more logical are these alterations. As long as you don't have a belly, you can adopt some of the newer "shrunken" fashion-forward looks. If you are a lot older or if you have too much weight, don't try to look like a young Tom Ford model. The result could come off as clown-like. Even for a man who does not have a closet full of old Armani suits, much of this same information applies if you inherit suits from Dad, or if you get lucky in your local thrift shop. Please send your men's dress and grooming questions to MALE CALL: Lois.Fenton@prodigy.net

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