I Tried Out 4 Fashion Trends That Just Went Viral on TikTok - Who What Wear

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• I Tried Out 4 Fashion Trends That Just Went Viral on TikTok - Who What Wear
• Mercado and Public Habit Partner to Accelerate Direct-to-Consumer Fashion Mission - El Paso Inc.
• Even Without Vacations, We're Spending on Fashion Again - Bloomberg
• On Glossy’s anniversary, fashion and beauty insiders predict the industries’ next 5 years - Glossy
• Fashion's Artisans and Workers Forge Connections to Survive - WWD

I Tried Out 4 Fashion Trends That Just Went Viral on TikTok - Who What Wear Posted: 29 Apr 2021 09:00 PM PDT After a year of doling out likes to puppies and workouts I'll never do, my TikTok FYP was just not giving what it was supposed to give, especially in the fashion department. With some small tweaks to my scrolling behavior, I'm happy to report I finally found my aesthetic niche within fashion TikTok, and we love it here. I tried four fashion trends that just went viral on my FYP, and I must say that these trends have unlocked so many outfit ideas I was just not thinking about before. Thanks, Gen Z. At first, I was a little hesitant to take fashion advice from people half my age, but it's just not in my DNA to see a fire new look and pass up the opportunity to test it out.  Keep scrolling to see how I tried four fashion trends that are currently all over my TikTok feed while staying true to my personal style. Some of these trends may initially look familiar, but pay attention to the styling to see how the trend has evolved over the past few months.

Mercado and Public Habit Partner to Accelerate Direct-to-Consumer Fashion Mission - El Paso Inc. Posted: 29 Apr 2021 09:00 AM PDT DALLAS, April 29, 2021 /PRNewswire-PRWeb/ -- Mercado is teaming up with sustainable fashion brand Public Habit to revolutionize the way fashion is sourced, produced, and distributed throughout the international supply chain by introducing a groundbreaking 28-day or less direct-to-consumer model. Overproduction is a huge problem for a majority of fashion brands around the world. Across the fashion industry, an average of 1 out of 3 garments produced are never even sold. This equals out to about 92,000,000 tons of textile waste that is burned or ends up in landfills every single year. Public Habit flips the typical 9 to 18-month fashion production script on its head by producing all orders on demand, ultimately getting their entire production and delivery process — from Asia to destination — down to 28 days or less. Suppliers only manufacture quantities based on consumer purchases through the brand's eCommerce website, eliminating waste and building a longer-lasting wardrobe for customers. Even celebrities like Gigi Hadid, Hailey Bieber, and more are onboard with Public Habit's revolutionary mission (bit.ly/2PvNg8d). This industry-defying model hasn't come without its challenges. In order to meet consumer demand and maintain the brand's fast turn-around times, the business model dictated the need for a way to easily and accurately manage the end-to-end process and ensure visibility and connectivity at every step. "Mercado was the natural choice," Badger said. "We knew we needed a technology partner to help us seamlessly integrate our supply chain with our e-commerce business. Mercado had the same vision we did in bringing our suppliers closer to our buyers through technology." "We were so ecstatic to have Public Habit use Mercado because topics like Environmental and Social Governance (ESG) as well as Corporate Social Responsibility (CSR) are crucial to our overall mission here," said Mercado CEO Rob Garrison. Garrison and Badger recently spoke with Sourcing Journal (bit.ly/3t4IDPX) about the effects of improving supply chain efficiency throughout the fashion industry by transforming the first mile of the supply chain. Providing for better connectivity throughout the first mile of the supply chain means reduced lead time and enhanced visibility into customer demand — allowing Public Habit and its manufacturers to stay in the loop more easily and ultimately leading to eliminating extra inventory. "I think about Mercado as the Shopify to our supply chain," Badger said during the discussion. "The huge power that I think is yet to be unlocked that Mercado is onto is embedding really simple technology that is ingrained in our manufacturers because if they have visibility into demand, we can unlock so much value." This is crucial to Public Habit's success. The factories they use in Asia can produce minimum order quantities of as low as one, which means Public Habit doesn't have to worry about overstock or keeping garments in a warehouse. Their one-on-one relationships with both supplies and customers might not be traditional in the fashion industry, but is revolutionary in its efforts to reduce waste, improve supplier relationships, and increase customer satisfaction. Through this partnership with Mercado, Public Habit believes it can better educate and inspire other companies to move toward a more efficient direct-to-consumer model, with Mercado's leading technology platform able to support this vision and bring upstream and downstream operations together for fashion brands and those in other industries. Discover more about how Mercado's digital supply network helps businesses to transform their supply chains and improve time to market, increase sales, and reduce expenses by visiting mercadolabs.com/transform or get in touch with us directly at mercadolabs.com/demo. Mercado Labs is a digital supply network solution designed to help businesses rely less on email and spreadsheets to manage millions of dollars of inventory across their supply chain — from first mile to final mile. Plan, buy, and move your products with ease to bring them to market faster, save money, and improve sales. For more information, spokespeople, pictures, and interviews relating to this announcement, please contact Mercado: Kayleigh Hansen, Marketing Specialist / kayleighhansen@mercadolabs.com Media Contact Kayleigh Hansen, Mercado, +1 9406003422, kayleighhansen@mercadolabs.com Twitter SOURCE Mercado

Even Without Vacations, We're Spending on Fashion Again - Bloomberg Posted: 29 Apr 2021 11:00 PM PDT [unable to retrieve full-text content]Even Without Vacations, We're Spending on Fashion Again  Bloomberg

On Glossy’s anniversary, fashion and beauty insiders predict the industries’ next 5 years - Glossy Posted: 29 Apr 2021 09:03 PM PDT Much has changed since Glossy launched in 2016 to cover the intersection of fashion, luxury and technology. Case in point: Among the most popular stories we published in the first year were a news story on Instagram launching product tags in beta; a trend piece noting the onset of streetwear Instagram; and a "Raf Simons guide to transforming a brand," following his first six months at Calvin Klein.  With the pandemic accelerating even rapidly evolving trends, fashion and beauty in 2026 are set to provide an even sharper contrast, when compared to the industries today. In honor of our five-year anniversary, we asked seven leaders in the space and friends of Glossy to weigh in on what's to come.   "Something that went really mainstream in the last 12 months are NFTs and crypto. I believe that we are on our way to a fully virtual, augmented reality future. We'll see a world where you don't even have to own the physical shoes; you can just own a virtual version of them and post on social media with those augmented reality shoes on your feet and get the same social credibility. We already have kids who come into the store, do a 12-outfit photoshoot in the dressing room and leave without buying anything. And they post and get all the social credibility of their style without owning any of it. And augmented reality is going to enhance that. I'm working on an NFT project now with some younger people and, I'm such an old guy, I asked them, 'When are we getting the sample?' They were like, 'Jeff, there is no sample. Nobody cares about physical objects anymore, dude.'" –Jeff Staple, founder of Staple Design and Reed Art Department "Amid the rapid evolution of the beauty industry, the experience and discovery of beauty remains deeply personal. Over the next five years, the discovery of beauty — routines, products, shopping — will be people-powered, and fueled by brands and experiences that can authentically capture and share individualized and personal beauty stories." –Ali Weiss, svp of marketing at Glossier "I believe 'clean beauty' will move toward defining itself in a way that is less polarizing, based in cosmetic science and led by responsible marketing. The way to appropriately define and describe this genre of products requires a new look at the science and regulation behind them. I hope brands and content creators sell and market products by highlighting quality formulation, conscious ingredient sourcing and a brand's commitment to sustainability, integrity and ethos, instead of based on people's fears. Hopefully, there will be a deeper trust in cosmetic science and an understanding of the basic principle of toxicology that it's the dose that makes the poison. I hope people will come around to understanding and trusting science more and become more accepting of how other people seek to feel great in their beauty and how they find confidence — from facial massage and plant oils to plastic surgery and synthetic actives. It's all beauty, and to each their own." –Josh Rosebrook, founder of Josh Rosebrook "As marketers ponder what the world will be like in five years, the question to ask yourself is not one of Tik-Tok vs. Instagram or of micro- vs macro-influencers, but instead: 'How do I tell my brand story in a world where traditional media has been dismantled and decentralized?' Power is flowing from the hands of few to those of many, and that shift will force brands to fundamentally rethink every part of their strategy, and center their marketing in honesty and authenticity. Centralized media made it easy for brands to control their narrative, but in the next five years, brands will win not by how they tell their story, but how their customers tell it." –James Nord, founder of Fohr "The future is distributed. Within five years we will see a vastly more decentralized system of distribution and a more demand-responsive system of production breaking the linear rigidities that force so much risk-taking, inefficiency and waste today. The most successful companies on the brand side will marry a strong and meaningful brand foundation with exceptional data capabilities and a just-in-time manufacturing structure that will allow for the right product to be produced and delivered to the right customer with exceptional efficiency. Brands will have transitioned to owning their own resale, and second-hand will make up 30% of all purchases. For leading brands, every product will carry a unique digital identity that will allow the brand to stay in touch with the customer via the product, irrespective of point of sale. Norm changes will have progressed to the point that sustainability will be deeply embedded in nearly every business and reported on with common metrics and transparency across a wide swath of best-in-class businesses. Dignified work and living wages for global garment workers and a phased elimination of leather in fashion's supply chains will be the core movements among activists." –Vanessa Barboni Halik, founder and CEO at Another Tomorrow  "We're at the beginning of the age of enlightenment, with regard to sustainability. It really is at the forefront of every conversation in fashion right now. It's so exciting to see the pace of developments; it's offering real hope for a greener future. The short-term goal of the next few years is proof of concept. Find the ideas that have the greatest impacts and, most importantly, are scalable, and then double down: Open up the technology, drive awareness and adoption, and get to where we essentially democratize sustainability. The next half-decade or so will see major strides in sustainability initiatives, getting to a place of cost-neutral or possibly even cost-savings, and that's when industries really change." –Sam Ku, president and creative director at AG Jeans "We see the next five years of retail as a repositioning of the virtual and physical worlds seamlessly supporting each other. The customer has gotten comfortable with online shopping, and the expectations for personalization and service will be at a very high level. Systems and supply chains should be revamped to meet the customer's access to easy browsing and transaction, as brands will need to keep pace to compete in what will be a crowded online environment. Retail as we know it should see a shift to create excitement, exclusivity, discovery and distinctive experiences, as most customers will need to feel entertained and have a reason to walk in and shop." Billy Reid, designer at Billy Reid

Fashion's Artisans and Workers Forge Connections to Survive - WWD Posted: 29 Apr 2021 09:04 PM PDT As retail trade shows and fashion events moved online during the COVID-19 pandemic, fashion's artisans around the world lost a vital channel to market their work. The comeback for this vulnerable group of creative workers could depend on their ability to forge ties across the industry, through collaborations and promotions with designers.  Some 300 million workers in the handmade sector have been thrust into financial instability as the demand for clothing and apparel dropped during the pandemic, and COVID-19-related safety protocols restricted many traditional commercial avenues for artisans.   "This is a large, unorganized workforce, which means that there are no structured benefits or insurance to protect them from such health hazards," said Saloni Shrestha, creative head and founder of the sustainable brand Agaati, speaking at the Fairchild Media Group Sustainability Summit this month. "And this incredibly talented community is even more marginalized than before. "While many of us went online, including many artisan groups around the world trying to sell online, the trade shows are where the person-to-person interaction happens, and that still remains canceled," said Shrestha.  "Hence they are left with high unsold inventory, and there is no capital to keep these businesses afloat, no cash flows to survive the pandemic," she added. "As a result, we are losing talented craftspeople, because they're migrating to other unskilled professions for survival."  India, where some of the largest artisan communities work, is experiencing an unprecedented deadly surge in COVID-19 cases, with a record of 379,308 new daily reported cases on Wednesday, according to the Johns Hopkins University tally. Artisans have been rattled by intermittent lockdowns and the public health devastation of the pandemic in India, Shrestha said.  Recovery for the industry could hinge in part on getting broader support from the fashion community, including from designers and brands who could collaborate with them and help promote their work, she said.  "When these designers, their work, their collection is in partnership with artisans, I've seen the news about it, the work gets published, talked about," she said. "And hopefully, when these artisans get mentioned as a part of that work being published, they themselves also get known, and people become aware of who the other creatives are behind these beautiful collections."  In Los Angeles, garment workers are contending with workplace safety issues during the pandemic, when many workers have been subject to conditions where "no precautions are being taken," Marissa Nuncio, director of the worker rights group Garment Worker Center, said at the summit. As COVID-19 cases in California surged over the holidays, L.A. County was at one point logging some 10,000 new cases a day, with workers at warehouses, manufacturing facilities and retail stores among those hit hard by the outbreaks. There are some 46,000 garment workers in L.A., according to the Garment Worker Center.  "By and large, it's business as usual in these sweatshops," said Nuncio. Workers have sought to harness the conversations around worker safety to organize for better working conditions, supporting the California bill the Garment Worker Protection Act, or S.B. 62, that would improve wages for garment workers, and seeking more ability to monitor the enforcement of local health orders, she said.  "Workers are very astutely using this moment, when the world is paying attention to workers in a different way," she said.  "Garment workers are really using this moment to say our rights were always violated, our health was always in jeopardy, even more so now," she said. "And if we are going to be elevated to 'essential workers' who are making your masks, your medical apparel, then our labor standards have to be elevated as well." Many similar considerations about stability and exploitation also apply to the secondhand fashion industry, said Liz Ricketts, director and cofounder of the nonprofit The Or Foundation, at the summit.  "One of the first things that needs to happen is recognizing that the secondhand clothing economy is a supply chain, and talking about it as such," said Ricketts.  "And we need the industry to divest from disposability," she said. "We need to stop talking about fashion's waste crisis as if it's a material problem, and realize that the waste crisis is a byproduct of a compounded exploitation that happens throughout the value chain."

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