Fashion meets Fortnite: 3D clothes and digital catwalks - The Guardian

---

• Fashion meets Fortnite: 3D clothes and digital catwalks - The Guardian
• Fashion Exhibitions Are Getting Extended, Postponed - WWD
• 10 small fashion brands to support right now - Insider - INSIDER
• 30 Years Of Flirty Dresses — Learn More About Fashion Brand, GHOST From Its Creative Director - Forbes
• For Festival Fashion, the Music Has Stopped - The New York Times

Fashion meets Fortnite: 3D clothes and digital catwalks - The Guardian Posted: 10 Apr 2020 10:06 AM PDT [unable to retrieve full-text content]Fashion meets Fortnite: 3D clothes and digital catwalks  The Guardian

Fashion Exhibitions Are Getting Extended, Postponed - WWD Posted: 10 Apr 2020 10:30 AM PDT Magnificent dresses are on display in museums, with no one to appreciate them due to closures in the wake of the coronavirus epidemic. And so dates are in flux. On Friday, the Musée des Arts Décoratifs in Paris said its exhibition "Harper's Bazaar — First in Fashion," which opened during Paris Fashion Week last March, would be extended to September. It was originally meant to close on July 14. The showcase — mingling fashions with magazine covers, photos, videos and artworks — also debuted a radical new look for the museum's fashion galleries after an extensive renovation. The Loewe Foundation Craft Prize, meant to take place at Les Arts Décoratifs on May 21, has been postponed to spring 2021, and an exhibition titled "Luxes," meant to open April 23, will now debut in September. Separately, the fashion museum in Antwerp, MoMu, said this week it won't reopen until 2021. Restrictions due to the health crisis are impacting renovations and preparations for the reopening, initially slated for later this year. You May Also Like

10 small fashion brands to support right now - Insider - INSIDER Posted: 10 Apr 2020 03:07 PM PDT Richer Poorer is known for its high-quality basics. Richer Poorer sells T-shirts, bodysuits, tanks, and much more. A personal favorite of Insider's Reviews team, Richer Poorer is a direct-to-consumer brand that sells lots of basics, including sweatpants, tees, socks, dresses, boxers, and more.  Being comfortable at home is more important than ever right now, and you'll want to wear these everyday basics all of the time.

30 Years Of Flirty Dresses — Learn More About Fashion Brand, GHOST From Its Creative Director - Forbes Posted: 10 Apr 2020 04:57 AM PDT A firm fashion fixture, Ghost has been loved for three decades. Established in 1984 by designer Tanya Sarne, by the '90s it had built a strong customer base, all wanting in on the dress that defined the decade, yes the bias-cut slip dress, which Ghost became known for. In 2008 Touker Suleyman, the fashion retail entrepreneur took over the label, consequently, new life was injected into the brand and sales soared both online and in-store. And it's all down to Sameera Azeem, Ghost's Creative Director and her team tapping into women's love of ultra-wafty, ultra-feminine and flirty dresses (as well as other offerings) that are oh-so contemporary with a hint vintage romanticism. What's not to love? Felicity Carter: What was your first memory of fashion? Sameera Azeem: Walking into the Liberty store in London as a child, with my mother and sisters to be buy fabrics. I recall being mesmerised by the array of exquisite printed fabrics and colours that were available to buy. My love for printed fabric and colour really started there and has remained with me throughout my career.  AVERY DRESS GHOST FC: What is luxury to you?  SA: Luxury has always been associated with something that is from a high end brand and expensive. I do believe that this meaning has changed over the past few years. New Luxury is something that is of quality with elevated design, which does not have to have a high price tag. Luxury isn't about price anymore. ASTRID DRESS GHOST FC: Who is your customer? SA: Our customer demographic is very varied. We have always had brand loyalty from our customer that have known the brand since the '90s. Our newer customers we have attained over the last few years when we changed the direction of the collection. Due to having this varied customer profile, we always try and design product that is fully inclusive to every woman, regardless of demographic. This is more than evident in our growing wholesale business. For example, we are selling into Selfridges, Zalando, John Lewis, Anthropologie and ASOS, who all have very different customer bases. BELLEROSE DRESS GHOST FC: What are the cornerstones of Ghost? SA: We have tried to maintain the original DNA of the brand. Ghost was always known for using only viscose fabrics, where the garments are made in the raw fabric and garment dyed so that they feel like silk. I love the colour and handle you get from this process, which you can't get in normal dyeing processes. This however does have design limitations where we can't use any metal fastenings, hence the reason you will only see covered buttons on most of our garments, which has now become our signature look. To maintain this is key for me even though the process is time consuming because the end product for our customers is of a very high quality. All of our printed garments are Garment washed. The collection is pre-shrunk and machine washable. This processes ensures that we are producing high quality garments that are easy to care for and last for years. ANGELINA DRESS GHOST FC: How has the brand evolved? SA: Ghost has struggled over the years and in the last few years we have been slowly changing the direction. I wanted to do this slowly and organically as we had a very loyal customer base and didn't want to alienate that customer base by just suddenly changing the brand. Doing it this way they grew with the brand and stayed loyal to us. Each season we tried and tested new styles and once we started seeing sales increase, it gave us the confidence to push the brand further and try more on trend pieces. As our customer base grows, the collection will move forward based on their demands. MONA BLOUSE GHOST FC: What was on your mood board for the Spring/Summer '20 collection? SA: The love of vintage is very evident in our collections and Spring/Summer '20 has a nod to the '60s/'70s. Cotton cutworks, cotton emb dresses, poplin/crepe printed dresses, tops in floral prints, reminiscent of an English garden. Pastel colours are always key for us in the summer, so there will be an array of beautiful sorbet colours. CLOVER JUMPSUIT GHOST FC: Currently which are your favorite pieces and how do you wear them?  SA: I love the summer dress – printed slip dress, this is a great versatile dress. I wear this with a light weight knitwear jumper or layered over a polo neck top. When the weather gets warmer with a short cardigan and sparkly flat Mary-Jane shoes. REIKO DRESS GHOST FC: What's the best piece of advice that you've been given when it comes to handling the industry?  SA: Not to take it too seriously. Working in fashion is creative and should be fun! SU DRESS GHOST FC: What are your immediate and long term goals for the company? SA: Our immediate plans this year is to open more stores and to grow our wholesale business. Shop the brand on the Ghost website.

For Festival Fashion, the Music Has Stopped - The New York Times Posted: 10 Apr 2020 05:54 AM PDT Once upon a time this weekend would have marked the opening days of Coachella, the giant pop festival in the Southern California desert that attracts 250,000 revelers across two weekends. It is the unofficial opening ceremony for a summer run of global music extravaganzas as disparate as Glastonbury in Somerset, England, and the beach parties of Ibiza, Spain. But now the festival ground, with its distinctive backdrop of bare mountains and towering palm trees, lies empty. Coachella has been postponed until October, organizers confirmed last month, over concerns about the coronavirus pandemic. Scores of other festivals have also fallen off the calendar, leaving musicians without stages to play on, millions of attendees set to stay home — and fashion brands with mountains of unsold denim hot pants, fringed skirts and sequin cropped tops. "For some brands, festivals aren't just a season like summer or fall, but the season of the year to build relationships with a certain kind of shopper, who buy fun new extra additions for their wardrobe that they wouldn't normally be tempted by," said Lucie Greene, a trend forecaster and the founder of the Light Years consultancy. "They define an entire aesthetic of collections and products for some labels." According to Katy Lubin, the vice president for communications at the global fashion search platform Lyst, online searches for "festival fashion" usually begin in March and last until July. Fast fashion names like H & M and ASOS plan for months in advance of that expected spike, with online shops in place for festival gear. They place vast orders with suppliers for items like neon fanny packs meant for young, predominantly female shoppers who will buy, wear and then often discard looks after two or three days (though not before posting their outfits on social media). "Unsurprisingly, we haven't seen that same surge in demand this year," Ms. Lubin said. The global fashion industry is expected to contract by 30 percent in 2020, according to a recent report by consulting firm McKinsey & Company, with eight out of 10 listed fashion companies in Europe and North America set to be in financial distress if lockdowns last for more than two months. This time last year, Leonie Hanne, a German fashion influencer who has 2.1 million Instagram followers, was deep in preparations for her upcoming trip to Coachella. Her annual desert pilgrimages (this would have been her fifth) have produced scores of beautiful snapshots, video clips and catchy phrases for previous brand partners like Dior and Paco Rabanne, which she then posted online. "Alongside fashion week, Coachella was also one of the most lucrative times of the year for me," Ms. Hanne said from her London apartment this week, forwarding images taken at the festival. In one she posed in a nude lace skirt, pearl bra and face crystals in front of the giant Coachella Ferris wheel; in another, she wore a black feather necklace and flared jacquard pants. This year she was planning projects with GHD, a hairstyling appliance company, YSL Beauty and Jimmy Choo. They have all been put on ice. Revolve, the e-tailer known for cultivating relationships with social media personalities and reality television stars with huge online followings, generates around 30 percent of its total annual revenue in the weeks up to and around Coachella. The company usually hosts its annual invitation-only #REVOLVE festival near the Coachella site, where frolicking attendees pose for pictures in outfits by brands sold by the platform, generating masses of "likes," and revenue, online. "This was our best week ever," Michael Mente, Revolve's co-chief executive, said after the festival in 2018. "Monday before Coachella beat our Cyber Monday." Not this year. With the festival sales window disappearing alongside customers' summer plans, some wholesale retailers have moved to cancel orders for products like short playsuits, kimono minidresses and flower crowns. Supplier factories have said that they are being asked by some retailers to give discounts on low-cost garments. Several Revolve employees, who asked to be anonymous out of fear of retaliation at work, said that, ahead of Coachella, the company had planned to stock more festival-inspired playsuits, dresses and accessories than at any other time of the year. Because of the postponement, however, those orders were now being reduced to a fifth of what had been expected. (The company declined to comment.) ASOS likewise confirmed this week that total sales had tumbled by 20 to 25 percent since the beginning of the pandemic, primarily as shoppers turned away from party pieces, or what it termed "going out gear," in favor of clothes like loungewear designed for staying inside. Given that some events, like Coachella, have been tentatively rescheduled for fall, it is possible that the lockdown measures will be only a short-term blip in the festival fashion business. But after months of social distancing, will festivalgoers want to rush back to crowded venues? "We've already accepted that the first half of this year is going to be very soft regarding sales — that is a given," said Marisa Hordern, the founder of Missoma, a jewelry label worn by the Duchess of Sussex and Margot Robbie. Ms. Hordern had planned to introduce a new line of bejeweled belts and sunglasses chains at Coachella — exhibitionistic pieces designed for hedonistic moments. "Our focus has turned to building brand loyalty and community, rather than getting people to buy," Ms. Hordern said. "That said, the big fear is whether there is a second wave of infections. We can't carry on as we are now forever." Some consumers had already started to re-evaluate their relationship with cheap, disposable clothes before the crisis began. Even if there is a partial recovery in demand, there are concerns that the appetite for nonessential items will be muted in a post-Covid era. "I am hoping everyone will feel the urge to come together, celebrate and make up for all the missed special moments," Ms. Hanne, the influencer, said, noting that she plans to return to Coachella in October. "But some parts of our behavior regarding traveling and consuming will definitely change when this situation is over."

You are subscribed to email updates from "fashion" - Google News. To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States