Under Armour working on space apparel for Virgin Galactic - Big News Network

LONDON, U.K. - The performance-wear company, Under Armour has partnered with Virgin Galactic to create a new generation of space apparel and footwear.

Apart from creating a new generation of space apparel and footwear, the deal makes Under Armour the 'Technical Spacewear Partner' of Virgin Galactic.

It will design and produce custom space suits and footwear consisting of a complex blend of safety, utility, comfort and style for Virgin Galactic astronauts, engineers, pilots and passengers.

As part of the deal, that takes the sports-wear brand to the final frontier, Under Armour will also create an astronaut performance training program.

The physical training program is being designed for astronauts with a focus on enhancing mobility, strength, fitness, nutrition, and sleep.

Future passengers will undergo physical training, which includes fitness and nutrition plans, during preparation for space travel.

Virgin Galactic, which is part of Sir Richard Branson’s Virgin Group said that Under Armour will also be designing uniforms for the Virgin Galactic employees.

Commenting on the deal, Sir Richard Branson said, "Our partnership is built on the firm foundations of shared values, and it will be an absolute privilege to wear an Under Armour astronaut space suit on Virgin Galactic's inaugural commercial space flight."

He further added during an interview, "If you're going to space, it's going to be - you got married, you have your children, and the other thing you're going to remember is that day you go to space. It's very important, therefore, that when you look in the mirror before you go to space, you feel the part."

Virgin Galactic, which was announced by Branson in 2004, successfully managed to reach the 'edge of space' with its SpaceShipTwo suborbital spaceplane in December last year.

For the first time, a crewed vehicle built for commercial passenger service reached space and two astronauts travelled 51.4 miles above the earth's surface.



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