Seabourn Names Helly Hansen As Official Apparel Partner - PRNewswire

Seabourn Names Helly Hansen As Official Apparel Partner - PRNewswire
What Makes an Apparel Store Attractive to Customers? - Customer Think
Best Online Store to Buy Music LOVER Apparel - - VENTS Magazine
Cycling apparel OK at new trade show, organizer clarifies - Bicycle Retailer

Posted: 16 Dec 2019 10:00 AM PST

Helly Hansen has been outfitting professionals working in the elements for 142 years since its founder, sea captain Helly Juell Hansen, created the first supple waterproof fabrics to keep his crew dry and protected out on the water. The company currently offers a selection of high-quality sports and outdoor apparel, footwear, and accessories. Helly Hansen gear is worn and trusted by professionals on oceans, mountains, and in some of the world's harshest environments.

"We're very excited to work together with an outfitter who has an established heritage and passion for innovation in the outdoor apparel industry," said Robin West, vice president of Expedition Operations for Seabourn. "Seabourn and Helly Hansen have a shared view that the world around us has so much insight and fulfillment to offer, and with the right gear, travelers can enjoy these places no matter the conditions."

"Helly Hansen's legacy of outfitting professionals on the open ocean for more than 140 years has helped people stay and feel alive in the most remote destinations in the world," said Øyvind Vedvik, Category Managing Director of Sailing at Helly Hansen. "Seabourn is a world-class leader in ocean-based explorations and Helly Hansen is honored to take part in their journey by outfitting their crew and guests with professional grade outerwear, layering systems and accessories that provide the utmost comfort and safety."

Under the agreement, Helly Hansen will be the sole provider of outdoor gear for guests and the expedition teams. On sailings to the Polar regions, Seabourn will provide complimentary Helly Hansen jackets and backpacks to its guests. The PolarShield parkas have been custom-designed by Seabourn and Helly Hansen, featuring a Helly Tech® outer shell coupled with a removable insulator puff jacket inside. A custom-designed Helly Hansen waterproof WaterShield backpack will also be provided. Each item name includes the word "shield" to pay homage to the Seabourn brand shield in its logo.

In addition to the PolarShield and WaterShield gear for guests, the Seabourn expedition teams will also be protected from the elements with Helly Hansen gear and uniforms.

Guests will begin to receive PolarShield and WaterShield items starting with the November 29, 2020 sailing for the 2020-2021 Antarctica season aboard Seabourn Quest. The product will continue to roll out on Seabourn Venture once it launches in June 2021 and sails to the Arctic and Antarctic regions.

Seabourn's onboard retail shops will also feature a collection of Helly Hansen items guests can purchase onboard to ensure they are well-prepared to enjoy the many destinations Seabourn visits. The full array of items available on board, both complimentary and retail, have been assembled with exacting detail for Seabourn's guests in collaboration with the Helly Hansen team, understanding guests' appreciation for quality finishes and materials.

Luxury travelers have many options to get an expedition experience firsthand with Seabourn. The company has been offering expedition experiences since its first sailing to Antarctica in 2013 and its highly successful Ventures By Seabourn optional, for-charge expedition style excursions are offered in a number of locations around the world, including Australia/New Zealand, Antarctica/Patagonia, Northern Europe, Alaska, Iceland, Greenland, and the Amazon. The brand is also building two new ultra-luxury purpose-built expedition ships, set to begin cruising the world's most coveted and remote destinations in June 2021 and May 2022, respectively.

Seabourn represents the pinnacle of ultra-luxury travel with intimate ships offering key elements that set the line apart including spacious, thoughtfully appointed all-suite accommodations, many with verandas and all 100% ocean front. The ships travel the globe to many of the world's most desirable destinations, including more than 425 marquee cities and lesser-known ports and hideaways on all seven continents. The brand is the Official Cruise Partner of UNESCO World Heritage, taking travelers to more than 170 designated UNESCO sites around the world each year.

For reservations or more details, please contact a professional travel advisor, call Seabourn at 1-800-929-9391 or visit www.seabourn.com.

About Seabourn:
Seabourn currently operates a fleet of five modern ultra-luxury ships and is a proud member of World's Leading Cruise Lines. The exclusive alliance also includes Carnival Cruise Lines, Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, AIDA, P&O Cruises UK, and P&O Cruises Australia. Seabourn is a brand of Carnival Corporation and plc (NYSE/LSE: CCL andNYSE: CUK). Seabourn is the official cruise partner of UNESCO World Heritage under a multi-year agreement to help promote sustainable tourism at World Heritage sites around the world.

About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world's harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today's award winning and patented H2Flow™ temperature regulating system.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.

Helly Hansen's outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.

Find Seabourn on Twitter, Facebook, Instagram, YouTube and Pinterest.

Notes to Editors:

Seabourn is consistently ranked among the world's top travel choices by professional critics and the discerning readers of prestigious travel publications such as Departures, Travel + Leisure and Condé Nast Traveler. Its stylish, distinctive cruising vacations are renowned for:

Purpose-built expedition ships, PC6 ice-strengthened hull, with advanced maneuvering technology for superior stability, safety and comfort
World-class Expedition Team, delivering immersive experiences
All veranda, all ocean-front suites luxuriously appointed
Handcrafted itineraries developed for the expedition traveler to the most coveted and familiar remote destinations in the world
Intimate ships with a private club atmosphere
Intuitive, personalized service provided by staff passionate about exceeding guests expectations
Inclusive expedition experiences with Zodiacs, mountain and ebikes, scuba diving and snorkeling
Optional expedition experiences with kayaks and custom-built, 6-guest submarines giving the option to extend your expedition further for greater ocean exploration**
Welcome Champagne and complimentary in-suite bar stocked with your preferences
Open bridge policy*, hosted by members of the Expedition Team providing firsthand access to the ship's command center and officers navigating your journey
World-class dining venues are all complimentary, dine where, when and with whom you wish
Tipping is neither required, nor expected
Complimentary premium spirits and fine wines available on board at all times
Meticulous and purposeful adventurers' resort at sea designed for the luxury traveler with unique attributes and spaces to enhance your experience
Spa & Wellness with Dr. Andrew Weil, featuring an exclusive mindful living program**
Committed to environmental stewardship and sustainability

*At the Captain's discretion

** Optional programs, for additional charge

Click-to-Tweet: .@SeabournCruise partners with @HellyHansen to outfit luxury and expedition travelers in diverse #ExtraordinaryWorlds around the globe.

SOURCE Seabourn

Related Links

http://www.seabourn.com

What Makes an Apparel Store Attractive to Customers? - Customer Think

Posted: 16 Dec 2019 09:37 AM PST

Aesthetics are essential for pretty much everything — when you go to buy a house, you want one that looks good. Or even when you are booking a hotel room, you look for a property that is easy on the eyes and offers an aesthetically pleasing experience among other things. This assertion also holds in the context of apparel and fashion websites as well, especially considering that one of their foundational elements is grace and style. It is easier to say that regular aspects, such as quick load times, user-friendliness, responsiveness, and more aren't essential for such websites. We are merely saying that experts concede companies would do well to focus more on UI and UX of their fashion e-commerce websites.

Image source: Unplash

And this is not a bad thing at all; it is far from it. You see UX design offers tremendous potential when it comes to putting together proper and connected interfaces as well as exciting user experiences. And as any apparel website owner will tell you, these two factors are critical to the business also, customers are typically inclined towards retail in the context of fashion, which translates into cut-throat competition from those who operate in the digital realm. It suffices to say that a visually distinctive only shopping experience is key to converting sales.

So, we put together some quick pointers about what makes such websites more appealing to customers.

1. Detailed brand identity: It is practically sinful for an apparel website to be lacking when it comes to visual branding. To deliver compelling user experience, a fashion website needs to focus on things besides the logo, elements like the font, the color palette, packaging, and more. So, be sure to develop comprehensive guidelines for visual branding to make sure the shopping experience you put forth is unwavering.
2. Ditch the traditions: Templates can be very tempting, but if you want customers to notice what you have to offer, the website MUST stand out from the crowd. Aim for not just better usability, but exhilarating visual appeal to drive better traffic to your site. And don't confuse distinctive brand identity with extraordinary website design — they are both different and yet equally important.
3. Leverage the negative space: A fashion website typically has lots of negative space because it alludes affluence and elegance. So, avoid a cluttered design at all costs. How? It's quite simple — avoid the urge to fill up these spaces with a call to action buttons, banners, and more, no matter how much you feel compelled to do it.
4. Go easy on the text: As the discussion above demonstrates, the visuals are crucial to ensure you have an appealing apparel website design. So, limit the use of writing only for the delivery of information that you deem necessary for a seamless shopping experience.

As much as one may want it, the truth is there's no 'one size fits all' kind of approach for apparel website design. But with that, it is imperative to remember that useful UI and UX design are the bedrock of high-quality user experience.

Best Online Store to Buy Music LOVER Apparel - - VENTS Magazine

Posted: 16 Dec 2019 03:23 PM PST

[unable to retrieve full-text content]Best Online Store to Buy Music LOVER Apparel - VENTS Magazine

Cycling apparel OK at new trade show, organizer clarifies - Bicycle Retailer

Posted: 16 Dec 2019 03:35 AM PST

ASHEVILLE, N.C. (BRAIN) — More details are emerging about The Big Gear Show, a trade and consumer show planned for next July in Salt Lake City.

A group that has organized a paddlesports industry trade show the last two years in Oklahoma City, announced the new show last week. They hope to attract bike industry exhibitors and retailers; the National Bicycle Dealers Association has endorsed the show and will organize retailer education opportunities there.

The Big Gear Show will incorporate the paddlesport show and add bike and outdoor sports elements. The focus, especially for the outdoor sports, is on hardgoods, including camping and climbing gear.

But co-founder Sutton Bacon clarified to BRAIN that bicycle clothing and footwear vendors will be welcome at the event. He also shared some early details on how the event will provide travel incentives to retailers who attend the show.

Unlike most trade shows familiar to the bike industry, The Big Gear Show will be curated, meaning organizers will decline to accept exhibitors who they feel distract from the show's focus. The show will not accept exhibitors in the casual outdoor apparel segment, Bacon said.

"We don't want to be another apparel and footwear show for lifestyle-oriented brands," he said.

"We understand that for biking, softgoods are really gear that you wear, and those exhibitors will be welcome."

Bacon also said that he was "probably being a little flippant" with a statement in an online show FAQ that implied CBD brands would be unwelcome at the show.

"(O)ur brand mix is going to be highly curated," the FAQ read. "We welcome equipment, hardgoods, accessories, and a limited assortment of extremely technical footwear and apparel brands. No George Foreman grills, CBD oil, or offshore knock-off artists who don't respect our industry's intellectual property."

While CBD is becoming a phenomenon nationally, several brands specialize in selling to the cycling market and Bacon said they would be allowed at the show.

"We get that CBD is part of the performance and recovery aspect of cycling," Bacon told BRAIN on Friday.

Organizers are promoting the show as being "for retailers, by retailers."

Bacon is the former CEO of the Nantahala Outdoor Center, a North Carolina-based business that includes a 500-acre outdoor area and several retail stores. The retail store at the main outdoor center is a Specialized bicycle dealer.

Show co-founder Darren Bush is the owner of Rutabaga Paddlesports, a Madison, Wisconsin, retailer. He also produces Canoecopia, a Wisconsin paddlesport expo.

Bacon and his partners acknowledge that they come primarily from the paddlesport industry and still need to learn some of the details of how the bike market works.

Bacon said organizers are still working out details of a program to reimburse Big Gear Show retailers for some travel expenses.

"We have funds set aside for some retail travel incentives. In the past (at the paddlesport show) qualified retailers who register by certain dates and who then attend were provided with a lodging stipend after the show. It's been very successful at the paddle show ... it's part of our intent to be able to tell potential exhibitors that we have a certain number of qualified retailers who plan to attend."

Bacon said show organizers will likely release more details in January. He said the show hopes to attract about 450 exhibitors, including 150 paddlesport exhibitors and the rest split between bicycle and outdoor providers.

"At the end of the day we are very excited to be able to welcome bike and all the other categories into our big tent," he said.

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